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Grassroots Content & Strategy

We’re a specialist digital agency - with over 8 years hands-on experience - committed to rebuilding the talent pipeline in the UK music industry.

 

From the grind of touring, to designing killer socials and executing first-class digital strategy - we want to change the way emerging artists develop, focussing socials and building audiences and brands through short form, strategy & data analysis.

"We have been working with Hundred Thousand Media for a short while now and have nothing but good things to say about the team! Not only have they been very responsive, but have also been active in pointing us in the right direction, helping us understand the importance of marketing and how to put a plan into action.

 

This is our first time working with any outside company, however we really feel we fell on our feet with these guys. We’re over the moon to be working alongside Hundred Thousand!"

Leazes, Newcastle (@leazes.official)

"Working with Lewis and India was great, we felt supported throughout - with Lewis available for 1:1's constantly. We chose to work with Hundred Thousand because they're grassroots like us, their attitude and desire to support upcoming artists fits exactly with our groove and we connected over our vision of the industry in these challenging times...

 

We experienced consistent growth on socials on all platforms and received continuous useful advice and strategies. Everything grew and our reach expanded at a vital time for us. I would recommend them to anyone else looking to expand there audience!"

An Dannsa Dub, Glasgow (@andannsadub)

"The Hundred Thousand team is extremely passionate about bringing artists to a new level, empowering them to find their voice within the industry. Their expertise and skills were fully tailored to make my brand shine while leaving me in full control. Personally, I was struck by how their passion for music aligned so closely with my own vision and dedication.

 

What began as a business relationship was quickly transformed into a partnership,  grounded by genuine support and open communication. They've equipped me with a whole new set of skills that feels like a second skin.”

Flame, Edinburgh (@itsaflame)
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The Problem

  • Over 10% of UK venues closed in 2023, that's 125 in total.

  • Major festival headliners are getting older... the average age being 58 in 2023 - up from 26 in 1997.

  • For the first time ever in 2024, no British artist featured in the Top 10 Best Selling Songs of the year.

The infrastructure to develop emerging artists is broken.

The closure of grassroots venues, ageing festival lineups dominated by legacy acts & lack of industry support—from Spotify destroying royalty revenue streams to risk-averse labels—has made it almost impossible to be an independent artist in 2025.

We're going to change that.

High-quality in-house Video & Photo production, first-class visuals &  engaging text.

Find out who your ideal fans are, where they're at and what they want!

Tailored branding strategies that support both short-term releases and long-term career growth.

Let's collaborate to manage your community & socials.

Analysing 1st party data, social trends, and competitors to place your brand at the forefront of the digital landscape

Not sure where to start or need to inject some fuel into your channels?

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Got a project that needs support?

  • Instagram
  • TikTok

info@hundredthousandmedia.co.uk

+44 7857 840397

Edinburgh, United Kingdom

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